WOWSKIN Shopify Store Improvements

WOWSKIN Shopify store, a premier destination for Korean beauty products, sought to optimize its user experience and expand its international reach. To achieve these goals, I undertook a comprehensive store overhaul, focusing on the following key areas:

UI/UX Redesign: Conducted a comprehensive analysis of the existing website to identify areas for improvement. I then implemented design changes to enhance user navigation, product discoverability, and overall aesthetics.…

Internationalization: Successfully localized the store for Italian and Moldavian markets, adapting language, currency, and shipping options to cater to specific regional preferences.

Klaviyo Optimization: As a certified Klaviyo developer, I reviewed existing automated email marketing flows to identify opportunities for improvement. I made strategic recommendations to enhance customer engagement, boost sales, and streamline the overall marketing process.

By combining strategic design, technical expertise, and data-driven marketing insights, I helped WOWSKIN store achieve a more user-friendly experience and a wider international customer base.

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ClientWOWSKINServicesShopify development, Klaviyo flows, UI/UXYear2024